Frequency is an important aspect of your product feed management. Chloe Feed Assembler is set up to handle this in several different ways. Our automagic scheduler and distribution tool allows you to set up daily, weekly and monthly recurring feed creation and distribution to the affiliate network of your choice. Beyond that, you have the capability to create your feed at any time on the fly. When would this be appropriate?
Experience heavy traffic days/weeks and your inventory fluctuates frequently necessitating updated feeds frequently
When you have a huge selection of new products show up in your inventory and you don’t want your product datafeed to be innacurate in between scheduled feeds
How do you decide on the proper frequency? That is a great question. It really depends on the nature of your product and your organization as a whole. One of our clients is a big retailer in the fast fashion category. Their inventory levels can change multiple times a day, so they have a daily recurring feed and we update it twice a day manually. We have other clients that have the same product year in and year out, we update that one quarterly just to be safe. I don’t recommend going more than a quarter, even in a case like this. Most advertisers see that a weekly feed update schedule is suitable. But if you are not sure, a weekly or daily cost the same, so try each out, test and measure the results. We are a huge advocate of testing and measuring, so give it a shot. But in the end, it really depends on your product turnover.
In the past, the frequency of the feed depended entirely on your IT team’s willingness to get it done and the affiliate manager’s time and resources. But, with the Chloe Feed Assembler, that isn’t a consideration any longer.
Each week we like to highlight a new or prominent existing feature of the Chloe Feed Assembler that really makes it useful and different from our competition. No one has the ability to create feeds for all the affiliate networks like we do. And today, we feature our integration of the CJ by Conversant product catalogs (datafeeds). CJ by Conversant offers two ways to integrate their product catalogs based on the two ways advertisers can integrate tracking with CJ. These are Standard and Gateway integrations.
Standard Advertisers are advertisers who track every transaction on their website through CJ. They do not have any redirects or specific entry points that are unique to CJ by Conversant. They simply have all affiliate links go direct to the site, and only affiliate orders get tracked in CJ.
Gateway Advertisers are advertisers who do not display or track every transaction on their site through CJ. They implement a gateway url that only CJ referred traffic gets sent through that is designed to trigger CJ’s tracking mechanisms.
There are benefits and downsides to both, and that discussion isn’t appropriate here.
Basically, Gateway advertisers need to add that gateway url to the beginning of all the product urls in the product catalog.
And now Chloe Feed Assembler can export feeds in both formats! Need a CJ datafeed (product catalog) – we got ya covered!
Today we released an exciting new feature to our product datafeed creator – Chloe Feed Assembler – the Crawling and Distribution Scheduler! Do you wake up in the middle of the night wondering when you need to create your datafeed? Do you wake up in a cold sweat wondering if you submitted your product datafeed to your affiliate network? Do you have a recurring nightmare that you created your feed but forgot to submit it, like the one I have where I show up to high school without pants?
Well stress no more!
Now the Chloe Feed Assembler allows you to schedule the day and time you want to create your feed, how often you want it created (hourly, daily, weekly, monthly etc) and when to distribute it to your network(s) of choice. Yes you heard me right! Not only can we automagically create your feed whenever you want and do that every (enter time frame here), but we’ll also automagically submit it to the network of your choice!
You’ll wake up well rested and in a good mood when you read your email and see this: “Your feed was created, submitted and accepted today at 5:20am!”
Ok, enough of the late night informercial. But it’s true. The only thing it doesn’t do for you is cut a beer can in half and still thinly slice a tomato!
Many of asked to see the Feed Assembler in action as it is creating a product datafeed for one of our client’s affiliate programs. Below is a screencast of one job being created. Now, you won’t get access to the entire matrix Neo, but this should give you a great idea of how it’s done.
If you are in need of a datafeed for your Rakuten LinkShare, Commission Junction, Impact Radius, Affiliate Window, AvantLink, ShareASale or other network program, we’ve got the solution for you!