Frequency is an important aspect of your product feed management. Chloe Feed Assembler is set up to handle this in several different ways. Our automagic scheduler and distribution tool allows you to set up daily, weekly and monthly recurring feed creation and distribution to the affiliate network of your choice. Beyond that, you have the capability to create your feed at any time on the fly. When would this be appropriate?
- Experience heavy traffic days/weeks and your inventory fluctuates frequently necessitating updated feeds frequently
- When you have a huge selection of new products show up in your inventory and you don’t want your product datafeed to be innacurate in between scheduled feeds
How do you decide on the proper frequency? That is a great question. It really depends on the nature of your product and your organization as a whole. One of our clients is a big retailer in the fast fashion category. Their inventory levels can change multiple times a day, so they have a daily recurring feed and we update it twice a day manually. We have other clients that have the same product year in and year out, we update that one quarterly just to be safe. I don’t recommend going more than a quarter, even in a case like this. Most advertisers see that a weekly feed update schedule is suitable. But if you are not sure, a weekly or daily cost the same, so try each out, test and measure the results. We are a huge advocate of testing and measuring, so give it a shot. But in the end, it really depends on your product turnover.
In the past, the frequency of the feed depended entirely on your IT team’s willingness to get it done and the affiliate manager’s time and resources. But, with the Chloe Feed Assembler, that isn’t a consideration any longer.