Each week we like to highlight a new or prominent existing feature of the Chloe Feed Assembler that really makes it useful and different from our competition. No one has the ability to create feeds for all the affiliate networks like we do. And today, we feature our integration of the CJ by Conversant product catalogs (datafeeds). CJ by Conversant offers two ways to integrate their product catalogs based on the two ways advertisers can integrate tracking with CJ. These are Standard and Gateway integrations.
Standard Advertisers are advertisers who track every transaction on their website through CJ. They do not have any redirects or specific entry points that are unique to CJ by Conversant. They simply have all affiliate links go direct to the site, and only affiliate orders get tracked in CJ.
Gateway Advertisers are advertisers who do not display or track every transaction on their site through CJ. They implement a gateway url that only CJ referred traffic gets sent through that is designed to trigger CJ’s tracking mechanisms.
There are benefits and downsides to both, and that discussion isn’t appropriate here.
Basically, Gateway advertisers need to add that gateway url to the beginning of all the product urls in the product catalog.
And now Chloe Feed Assembler can export feeds in both formats! Need a CJ datafeed (product catalog) – we got ya covered!
If you need the specifications for the CJ product catalog, you can read all about them here – http://cjsupport.custhelp.com/app/answers/detail/a_id/43. You’ll even find the actual specs on that page.