Google Merchant Data Feed Created with Chloe Feed Assembler

Posted on by Jamie Birch

ChloeAssembler can create your Google Shopping product feeds with no tech tea involved!Over the past several months we have highlighted the different affiliate networks we have integrated into the Chloe Feed Assembler product datafeed creator.  From Rakuten LinkShare to CJ, from ShareASale to AvantLink.  Now, we are the only provider who can crawl, clean, assemble and automatically upload via three different methods, your product datafeed to the affiliate networks.

But now we do even more!  Now, you can get your ever increasingly important Google Merchant account populated with all your product details without manually importing product details!

Currently, we have focused on the required fields only.  Those fields are:

  • Product Name
  • Product URL
  • Product Image
  • Product Thumbnail
  • Product Price
  • Long Description
  • Short Description
  • Keywords
  • Sizes
  • Color
  • Product Category
  • Product Subcategory
  • Product Grandchild Category
  • Other Configurable Product Attributes

What is a configurable product attribute?  A configurable product is simple, a product that you can configure :).  For example – apparel.  You can choose size, color and even style.  For other items you may choose size, weight, quality, thickness or other attributes by which you can change, customize and alter the product.  Chloe Feed Assembler grabs all of those from your website and exports them into the Google Merchant feed format.  This also allows easy integration of AdWords dynamic product targeting for retargeting campaigns.

Not only that, it automatically uploads your feed to Google Merchant account center at any interval you require.

Here is how it works:

  1. You create your account
  2. We do a test crawl of your site
  3. We map your on page, in code and in javascript product details to the Google Merchant format
  4. A file is made available to you
  5. We upload via email, website or FTP the feed to your Google Merchant account.

No tech team needed.  No manually entering product data.  Create your account, provide your credit card, and off we go!  Your initial feed will take 2-3 days to complete, and then each updated feed will take less than an hour to run.

Get started here!

 

FAQ – How many products will you crawl for my product data feed?

Posted on by Jamie Birch

We field this question more often than any other.  “How much is it if my product inventory goes above 1000, 10,000, 50,000?”  “Can your system handle tens of thousands of products?”  “If we go above a certain number of products, will we see a higher charge?”  All great questions that I can very quickly answer for you.

Let’s start with the the functionality question.  Can the Chloe Feed Assembler handle tens of thousands of products or more?  YES.  There is no limit to the number of products the feed assembler can extract from your website.  If you have ten products or 100,000, the feed assembler will simply keep crawling till they are all added to our database and assembled in your network format.    The only thing that changes is the time it takes to complete the data scraping and extraction for your product data feed.  Higher number of products equal longer time to compile.  But don’t worry, we start pretty early in the morning to get these done :).

Let’s address cost.  We do not price the feed assembler based on number of products.  The current pricing allows for unlimited number of products extracted from your website with different packages based on frequency.  So, 4 products or 400,000, there is only one price based on whether you want your feed created weekly, monthly or unlimited times a month.

Easy right?

FAQ – How often can you create and submit my affiliate program datafeed?

Posted on by Jamie Birch

Frequency is an important aspect of your product feed management.  Chloe Feed Assembler is set up to handle this in several different ways.  Our automagic scheduler and distribution tool allows you to set up daily, weekly and monthly recurring feed creation and distribution to the affiliate network of your choice.  Beyond that, you have the capability to create your feed at any time on the fly.  When would this be appropriate?

When you:

  • Experience heavy traffic days/weeks and your inventory fluctuates frequently necessitating updated feeds frequently
  • When you have a huge selection of new products show up in your inventory and you don’t want your product datafeed to be innacurate in between scheduled feeds

How do you decide on the proper frequency?  That is a great question.  It really depends on the nature of your product and your organization as a whole.  One of our clients is a big retailer in the fast fashion category.  Their inventory levels can change multiple times a day, so they have a daily recurring feed and we update it twice a day manually.  We have other clients that have the same product year in and year out, we update that one quarterly just to be safe.  I don’t recommend going more than a quarter, even in a case like this.  Most advertisers see that a weekly feed update schedule is suitable.  But if you are not sure, a weekly or daily cost the same, so try each out, test and measure the results.  We are a huge advocate of testing and measuring, so give it a shot.  But in the end, it really depends on your product turnover.

In the past, the frequency of the feed depended entirely on your IT team’s willingness to get it done and the affiliate manager’s time and resources.  But, with the Chloe Feed Assembler, that isn’t a consideration any longer.

FAQ – What if I want several different product feeds for my affiliate program?

Posted on by Jamie Birch

This is a great question.  The reason I love this question is because I know I’m talking to someone who is trying to not only squeeze out every single affiliate sale they can, but they also want to serve their affiliate partners.  Striving to serve is such a huge attribute of success these days that I love to help those who have a heart for it.  Anyway…

The simple answer is yes.  We can crawl and scour just about anything, and we can target certain areas and then export certain areas.  Maybe you have never asked this questions so you are wondering what type of different type of product datafeeds could be created and distributed to your affiliate network.  How about these:

  • A comprehensive and complete product datafeed that includes all the fields available, all the product attributes and includes every available product and category
  • An abbreviated feed that only includes the required information – it’s shorter and easier to deal with
  • Category specific feeds.  If you have affiliates that only promote one or two categories, why not make their lives easier and provide what they need and only what they need
  • Promotion Feeds

With each new advertiser there is a new and different way we could create and distribute a feed to make their affiliate program stronger and better serving of their affiliates.  And we can definitely do that.  Contact sales@chloeassembler.com for more information!

Current Fields Gathered and Assembled into Product Data Feeds

Posted on by Jamie Birch

Many have asked us what type of information we gather directly from advertisers’ websites and assemble into affiliate program product datafeeds. Currently, we have focused on the required fields of networks like Rakuten LinkShare, CJ by Conversant, ShareASale, AvantLink, Impact Radius, Ebay Enterprise Affiliate Network, Affiliate Window etc. Those fields are:

  • Product Name
  • Product URL
  • Product Image
  • Product Thumbnail
  • Product Price
  • Long Description
  • Short Description
  • Keywords
  • Sizes
  • Color
  • Product Category
  • Product Subcategory
  • Product Grandchild Category
  • Other Configurable Product Attributes

What is a configurable product attribute?  A configurable product is simple, a product that you can configure :).  For example – apparel.  You can choose size, color and even style.  For other items you may choose size, weight, quality, thickness or other attributes by which you can change, customize and alter the product.  Chloe Feed Assembler grabs all of those.

We are working diligently on adding the following attributes to our feed crawl and export:

  • Manufacturer ID
  • Brand Name
  • Additional Thumbnail URLs
  • Product Reviews and Ratings
  • Sale Price vs Retail Price
  • Brand Logo Image
  • UPC code
  • Condition (New/Used)
  • Gender
  • Shipping options
  • European Article Number
  • Warranty Information
  • Currency
  • Author
  • Heel Heigth
  • Made_in
  • Material Composition
  • Shoe size
  • Show width
  • Complete Category Path
  • Savings Percent Sale vs. Retail
  • Global Trade Item Number
  • Shipping Costs
  • Related Products
  • Customers Who Bought X Also Bought

We are looking to add these attributes shortly, stay tuned!

 

infomercial_product

Scheduling your product datafeed creation and distribution – now easier than making a sandwich.

Posted on by Jamie Birch

Today we released an exciting new feature to our product datafeed creator – Chloe Feed Assembler – the Crawling and Distribution Scheduler! Do you wake up in the middle of the night wondering when you need to create your datafeed? Do you wake up in a cold sweat wondering if you submitted your product datafeed to your affiliate network? Do you have a recurring nightmare that you created your feed but forgot to submit it, like the one I have where I show up to high school without pants?

Well stress no more!

Now the Chloe Feed Assembler allows you to schedule the day and time you want to create your feed, how often you want it created (hourly, daily, weekly, monthly etc) and when to distribute it to your network(s) of choice. Yes you heard me right! Not only can we automagically create your feed whenever you want and do that every (enter time frame here), but we’ll also automagically submit it to the network of your choice!

You’ll wake up well rested and in a good mood when you read your email and see this: “Your feed was created, submitted and accepted today at 5:20am!”

Ok, enough of the late night informercial. But it’s true. The only thing it doesn’t do for you is cut a beer can in half and still thinly slice a tomato!

Need this? We thought so. Contact us at sales@chloeassembler.com or 1800-208-6215. We’d love to help you get started!

FAQ – Can you do multiple product feeds?

Posted on by Jamie Birch

Another question we received in about our product feed tool was whether we could create different type of feeds for the same advertiser.  What kind of product feeds could you have?  Well, hundreds of different types.  Like this for instance:

  • Comprehensive feed that includes pretty much everything
  • A slimmed down feed that only includes short descriptions and the vital, required information
  • Category specific feeds
  • Promotional feeds
  • Creative asset feeds

The answer is yes!  To be honest, I hadn’t even though of this scenario prior to presenting the Chloe Feed Assembler to one of the affiliate networks.  But it makes perfect sense and we are already to set that up!  We simply create different configurations for the feed, assign them to your account and then let the Feed Assembler do its thang!  I believe we’ll incorporate this package into the Unlimited package for $699/mo.  After you sign up, we’ll be contacting you for information that will include the type of feeds you want to push out and make available.

What else could we do for you?